The Founder

Michelle Hawkins-Collins

Gerontologist specialising in ageing well across the life course

Michelle originally trained as a market researcher and spent many years working within health and wellbeing across charitable, public and private sectors.

Latterly, as Director of Transformation at Virgin Care, she was responsible for the design and implementation of big change projects across hundreds of NHS services.

It was here that she saw the vast gap in supporting older people to remain independent for as long as possible by taking a life-course approach and helping people to adapt to changes in later life. This led to her train as a Gerontologist and to research into the importance of spiritual health and wellbeing.